About Us

Checker Flag Zone Stores are your one stop location for officially licensed NASCAR®, NHRA®, and IRL® licensed merchandise, collectibles, and "one of a kind" racing memorabilia.  Our stores were opened in 2006 with one goal in mind...we were determined to be more than just "your average everyday" merchandise store.  When you visit Checker Flag Zone you're in for an experience because we uniquely bring the sport of auto racing to you.  We specialize in obtaining "one of a kind" memorabilia, such as firesuits, actual sheetmetal from the race cars, and autographs from Drivers of the various driving circuits.

We are a NASCAR® Preferred Dealer and authorized Dealer of Lionel® Diecast, in addition to many other leading brands that produce licensed racing products.  Our stores are Official Submission Centers for Global Authentics LLC, a leading third party Autograph Authentication and Registration service for motorsports autographs.  Additionally, we are also a contracted Ticket Agent for NASCAR® and IRL® Events held at Auto Club® Speedway.

We appreciate the opportunities the sport of NASCAR® has provided us and believe in giving back to the sport and promoting it here in California. Checker Flag Zone has sponsored Drivers at various levels of racing including Lindsey King and Mike Colato Jr, both regulars at Toyota Speedway at Irwindale, our local track.  We also often donate some of our autographed items to benefit charity or community programs.  Not only are the things we donate for good cause, but also we hope through this, we might also be making new NASCAR® fans in the process.

At Checker Flag Zone, we don't just see you as a valued customer , but as a fellow fan of Racing, and friend.  Our mission has always been simple! Deliver the best products at competitive prices, and do it with unparalleled customer service.  Be sure to stop by one of our stores and see for yourself why we are special.  Our stores are located inside the following locations:

Checker Flag Zone @ Frank & Son's Collectible Show
19649 E. San Jose Ave. #912
City of Industry, CA 91748

Checker Flag Zone @ Dick’s Auto Supply
101 S. Azusa Ave
Azusa, CA 91702

We are also on the internet at www.CheckerFlagZone.com

Thanks you for visiting, and for taking the time to learn a little about us. Be sure to check back often, our inventories are always changing!